A while back Jeff Tucker posted on the Mises blog a marketing lecture by a guy who referenced Mises and the Austrians. He also talks about how he advised Red Bull- I was reminded of it yesterday after seeing that epic super sonic sky dive.
Anyone know what I'm talking about and more importantly does anyone have a link?
The atoms tell the atoms so, for I never was or will but atoms forevermore be.
Was it Rory Sutherland?
Yes it was. Thanks for that.