The mere fact that people can organize and influence people under phenomena like socialism, X culture,(blank)ism, or whatever ought to be a fundamental aknowledgment when thinking about any social theory. The fact that it is (as a phenomena, fashion, custom, or whatever) is what is important and an Austrian minded thinker should never lose sight of this. Expectations and institutions have to be taken more seriously to get a fuller and more robust view of an economic picture.
There is a very good tradition of this sort well within the Austrian framework: Menger, Weber, Schutz (maybe, I never read him), Wiser, and Lachmann all saw this as a critical aspect to social theory - and I think Hayek and Mises writings on intellectuals may actually point in this direction when examined while illustrating the methodological individualistic aspects of praxeology and it's relationship to institutions.
"As in a kaleidoscope, the constellation of forces operating in the system as a whole is ever changing." - Ludwig Lachmann
"When A Man Dies A World Goes Out of Existence" - GLS Shackle