"He's a snake in the grass, I tell ya guys; he may look dumb but that's just a disguise; he's a mastermind in the ways of espionage." Charlie Daniels, "Uneasy Rider" April Fools?! WSJ starts an enviro blog! - TT's Lost in Tokyo

April Fools?! WSJ starts an enviro blog!

"No, your computer isn't misfiring. Welcome to a new Wall Street Journal blog, Environmental Capital."

So says the WSJ's announcement of its new blog, which replaces its Energy Roundup blog and, in addition to continue to track daily energy news, will "go further, analyzing how the energy world, and all of business, is adapting to mounting concern about the planet."  The blog description states that: "Environmental Capital provides daily news and analysis of the business of the environment. It tracks how growing green concern, particularly over climate change, is roiling established industries and spurring new ones – and how that shift is affecting investors, consumers and the planet."

What's up with the WSJ?  Is it growing dotty and green, like its new owner, Rupert Murdoch*?  Or is it struggling for market share as industry changes to reflect a changing environment? 

Inquiring minds want to know!

The new blog is here:  http://blogs.wsj.com/environmentalcapital/

h/t to Andrew Revkin of the New York Times, who warmly welcomes the competition: http://dotearth.blogs.nytimes.com/2008/01/29/new-journal-blog-a-sign-of-murdochs-green-bent/

 

* Murdoch, owner of Fox News, has made a personal commitment that his businesses will become climate neutral. In a recent speech, he stated his reason plainly. "I am no scientist. But I do know how to assess a risk — and this one is clear. Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can't afford the risk of inaction."

Published Wed, Jan 30 2008 8:30 PM by TokyoTom