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Looking for a Marketing lecture which references Mises

Looking for a Marketing lecture which references Mises

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Physiocrat Posted: Mon, Oct 15 2012 4:11 AM

A while back Jeff Tucker posted on the Mises blog a marketing lecture by a guy who referenced Mises and the Austrians. He also talks about how he advised Red Bull- I was reminded of it yesterday after seeing that epic super sonic sky dive.

Anyone know what I'm talking about and more importantly does anyone have a link?

The atoms tell the atoms so, for I never was or will but atoms forevermore be.

Yours sincerely,

Physiocrat

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Groucho replied on Mon, Oct 15 2012 5:12 AM

Was it Rory Sutherland?

http://archive.mises.org/17197/roy-sutherland-on-the-praxeology-of-marketing/

An idealist is one who, on noticing that roses smell better than a cabbage, concludes that it will also make better soup. -H.L. Mencken
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Physiocrat replied on Mon, Oct 15 2012 8:00 AM

Yes it was. Thanks for that.

The atoms tell the atoms so, for I never was or will but atoms forevermore be.

Yours sincerely,

Physiocrat

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