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Marketing or Business Administration, the Austrian way

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gussosa Posted: Tue, Feb 23 2010 3:48 PM

I have a friend who is a professor at a public community college. He is trying to get his students to appreciate the free market in some way, flying under the radars of directors and colleagues.

He asked me about some book or lectures, preferably available in Spanish, that analyze marketing and business administration in an Austrian perspective or at least laissez faire.

Do you know of anything?

Being a public institution, direct attacks against socialism or the state are forbidden. He might circumvent the words (saying collectivism instead of socialism usually works fine), but it would be easier if someone did it before.

Pity the theory which sets itself up in opposition to the mind!

Carl Von Clausewitz

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