I did find one question from March on what Austrian economics textbooks were out there, but my question is a bit more broad.
Currently, I'm half-way through the MBA program at Chapman University in Orange, CA. It seems to be a pretty decent program so far. I understand the Austrian critiques of banking and economics, but I was wondering how much that extends to the rest of business topics.
I'm now taking the core marketing and finance classes. And the textbooks we're using are supposed to be the gold standard for each field. I was wondering what an 'Austrian' marketing book would look like. If I tried to re-write the one I have, what things would I add or take away, what things would I want to emphasize over others. What things might totally contradict the current book, if any. Similarly for finance. Is there serious disagreement on valuation methods? Are the financial ratios seen as useful but interpreted differently? etc.
Follow-up to that, if it turns out that there is significant difference, have there been any attempts at Austrian perspective texts in those other fields? What about operations management or strategic management?
And if not, how feasible would it be to put together a wiki version online to provide that alternate content and perspective?
What books are you using?
To paraphrase Marc Faber: We're all doomed, but that doesn't mean that we can't make money in the process. Rabbi Lapin: "Let's make bricks!" Stephan Kinsella: "Say you and I both want to make a German chocolate cake."
Kotler, 13th ed for Marketing
http://www.amazon.com/Marketing-Management-13th-Philip-Kotler/dp/0136009980/ref=sr_1_1?ie=UTF8&s=books&qid=1252644420&sr=8-1
Brigham, 12th ed for Finance
http://www.amazon.com/Financial-Management-Practice-Thomson-Business/dp/0324422695/ref=sr_1_1?ie=UTF8&s=books&qid=1252644431&sr=8-1
Finance lessons are not economic except insofar as they include explanations of, say, the "economic environment". You just have to know where the border of finance and economics is and ignore the economic content.
I disagree with a standard financial concept or two, but that is unrelated to AE...